Who is she?

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Back in the day…. I earned a Diploma in Human Resources, and then a Bachelor of Business with majors in Human Resources, Industrial Relations and Employment Relations at the University of Western Sydney.  I then lived and worked in that field for the banking and finance industry for seven years in London.  I gained a Graduate Certificate in Business Administration at The Open University while in the UK.

In 2010 I started my career in the fragrance industry in London, met lots of key people in the industry, got trained by the best in the industry and traveled throughout Europe to different perfume events.  In 2012 I bought my knowledge back to Australia and I now own Perfume Profiling, where I guarantee to find you the perfect perfume based on your personality, interests and lifestyle. I do this through face-to-face personal consultations or Perfume Profiling Parties.  The brands I represent are high-end niche European fragrances that I hold exclusivity with here in Australia.

To help me run my business, I gained a Certificate IV in Small Business Management with the Business Success Group.  Then after that course, and to help market my business I gained a Master of Business with a major in Marketing Management here at QUT.  I was lucky enough to gain a scholarship through QUT to gain another Master of Science with a major in International Marketing Management at France’s EDHEC Business School.

Since then I have gained investors for my business and I’ve received another scholarship to complete an MBA at The University of Queensland (which I have deferred to concentrate full time on my Perfume Profiling).

When I’m not working on perfume I am a casual tutor teaching importing & exporting and marketing at Queensland University of Technology which I really love.

But perfume is my heart and I can talk about it until there’s a cure for Anosmia.  Speaking of Anosmia, I wanted to give something back to the community, specifically a charity linked to perfume somehow.  Anosmia, loss of smell, was the perfect choice but there was no charity in Australia to link with.  So I created Australian Anosmia Foundation and our mission is to advance the health of Australians suffering from olfactory loss, boost awareness, improve the welfare of sufferers, and to develop safety initiatives by protecting them from danger and discrimination in the workplace.